According to Contently, 41% of inbound marketers struggle with writing content or content creation. One of the biggest reasons for this is because they don’t know what to write about.
No matter what your niche or industry may be, there are content topics that will make a lasting impact on your readers and customers. These ideas give you an edge over your competition and leave them wondering what content marketing hacks you’re using.
The stakes are high in the internet marketing game these days. Low-quality content is the major reason for getting a search engine penalty and a decrease in search rankings.
Conversely, when your blog content is highly useful, you’ll enjoy all the benefits – accolades, links, traffic, brand improvement, and an increase your conversion rate. You’ll also become an authoritative voice (or influencer) in your industry. After all, that’s what all of us are looking for, right?
So if you’re ready to build a successful blog and make a living writing about what you’re passionate about, here are five strategies you can use to steal ideas for your next blog post.
- Borrow ideas from competitors
The reason why I use “borrow” is because I don’t like the word steal. I also don’t see it as stealing because you’re just taking ideas from them and creating your own topic. For instance, if you’re reading this blog, then you probably know who Pat Flynn is of Spi.com. Let’s head over to buzzsumo.com and type in SmartPassiveIncome.com into the search box and click “search.”
You’ll see a list of most shared posts from Smart Passive Income. Unfortunately, if you are a free user, you can see only 4 posts. And if you decide to become paid user, you’ll have much detailed stats. For now, the free account will do the work.
From here, we can see how many backlinks and shares each post got and can use those topics to create a blog post for yourself.
Let’s look at the 2nd and 3rd posts here and create a few post title ideas:
- 5 Ways to Set & Stick to Your Goals
- S.M.A.R.T. Goals: What are they are why are they important?
- 8 Ways to Repurpose Your Blog Content
2. Find ideas from offline marketing publications
Despite the decline of print journalism, the newspaper and magazine industry still enjoys great loyalty from readers. According to Statistica, on average, people in the U.S. spend 21.7 minutes each day reading newspapers. And on an annual basis, U.S. consumers spend $44.41 on newspapers.
If you’re in the internet marketing industry, you may struggle to always get viable and unique content ideas. I definitely understand how that feels. In fact, this used to one of my biggest challenges.
But the good news is that you can make your mark and become a trusted authority if you can think outside the proverbial box. New ideas can make an awesome blog post topic.
In addition to finding magazine articles, you need to pay attention to their headlines:
The headline is an introduction that you need to put a lot of thought into. It’s like your elevator pitch to your readers. Your readers are going to either read your post based on your headline or they’re not. You want to entice them so much that they don’t have an option but to read it.
- Check out industry & influencer blogs
Why do you ever need to struggle to find great ideas for your blog, when industry and influencer blogs have everything you need? According to Nichevertising, 52% of top influencers run more than one blog. This means that you should never worry about what to write.
Once again, we use the all-powerful Buzzsumo for this.
Just type in your search term in the search box and click “search.”
You’ll be able to find tons of industry and authority blogs on list building that you can learn from.
So when you’re looking for great ideas for your next blog post writing, you can check out the industry blogs with the most shared content, such as:
- Attend marketing conferences or industry events
Even though it’s 2016 and this blog is about passive income, there are times you need to get off your butt, get out there and mingle with other people. According to Convention Industry, “Over 200 million people in the U.S.A. attend conferences, trade shows, incentive events, exhibitions, and business meetings every year.”
Everyone needs inspiration. Inspiration is like the fuel that powers your engine. Anytime you lack inspiration, you’ve got to refill your creative tank.
Attending workshops, conferences, and seminars that cover specific niches such as SEO, social media, branding, digital marketing, or content marketing can do just that for you.
Marketing conferences that I’ve attended since I started out have been quite impactful. Of course, some of them are a total waste of time and money, but a handful of them will inspire your creativity – and help you to think outside the box.
You’ll find several examples of blog posts where the author shared their experiences from a particular conference. For example, Matt Sweetwood published this article at LinkedIn on the 1st of April, 2015. So far, the post has generated over 900 views and hundreds of social shares.
Remember to have your pen and paper with you so you can jot down ideas during a keynote session. You don’t want to miss out on any thoughts or ideas as they occur to you. Write them down because those could form the basis of your blogging career – you never can tell.
I’ve mentioned Quora a few times on this blog and it’s because it’s a great resources that you should be using. Consider Quora as the updated version of Yahoo! answers. Only that is better, more socially active, and with a lot of potential to engage with the right target audience.
Simply put, it is a Q&A website where people ask questions about different things. You can find lots of questions by narrowing down the search to your given niche.
The best part about Quora is that its community is filled with bloggers, internet marketers, and real professional people. Based on your blog’s niche, you will find actual professionals who are trying to achieve something.
In other words, Quora gives you an opportunity to identify the real problems your target audience is struggling with. You can then write helpful blog posts on some of the most common problems and share it with your readers. You can even share the links on Quora directly to increase website traffic and targeted marketing.
I hope this post helped you to find and generate more blog post ideas-I know these resources have helped me tremendously and I hope they help you just as much. If you’ve got more examples, please list them in the comments section below!